Turn your Instagram how-tos and tutorials into StepAlongs

Eliot Primault avatar

In the world of content creation, turning your Instagram posts into StepAlong how-tos is a clever way to repurpose your existing assets. While your Instagram videos are great for getting views and clicks, a StepAlong is built to help users complete the task. Here we show you how to easily convert your Instagram content into engaging and completable StepAlongs.

Select Your Standout Posts

Identify Instagram posts that showcase your expertise or capture attention. Choose ones with clear visuals and concise captions, as these will form the basis of your StepAlong.

If your tutorial has narration and you no longer have the script, you can use several tools such as Happy Scribe or Notta to generate the transcripts from the Instagram posts.

Instagram post vs StepAlong

Break It Down into Steps

First, StepAlong will guide you into sharing the Tools and Materials needed to complete the task. After that, make sure that your tutorial is split into clear and concise Steps. Think about how you can guide your audience through the process by breaking down the content into manageable sections. While tutorials on Social Media have been formatted to please the viewer and the algorithm, StepAlong proposes a new approach to really get the job done.

Enhance with Additional Media

Supplement your StepAlong with additional media if needed. Include extra images to illustrate each step more comprehensively. This adds depth to your tutorial and aids in better understanding.

Engage Your Followers with your StepAlong

Encourage your Instagram followers to check out your StepAlongs. Foster engagement by asking for feedback or suggestions. This interaction not only strengthens your StepAlong community but also keeps your Instagram audience involved. To do so, you can share your StepAlong in your Story, and paste the link in there, or simply add it to your bio. Check out one of our latest posts on this matter for further details.

Transforming your Instagram posts into StepAlongs is a smart way to maximise your content’s reach and impact. By carefully curating and enhancing your existing assets, you can create a valuable library of tutorials on StepAlong.

Recommended post: How-To Content Types: Video

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