We are excited to announce that we will be flying to Frankfurt, and attend the biggest fair for the creative and craft industries. After Iberflora, Creativa Barcelona, and Barcelona Knits here in Spain, it is time to go further afield and take our message of making great instructions to Germany and the international community. Creativeworld is perhaps the most anticipated fair for us, if only for the sheer size – we are really looking forward to it.
The most anticipated fair for StepAlong
Creativeworld has the biggest product portfolio in the industry, inspiring craft enthusiasts worldwide. The fair has the reputation of bringing innovation to creative techniques and the StepAlong hopes to be a key player in showing new alternatives to product instructions, and creating opportunities for brand development.
Our main goal in attending the fair is to connect with fellow companies that are looking to step up in the instructions and how-tos environment, and get out from the disappointing and time consuming PDF instructions and YouTube product tutorials.
What we are bringing
It would be rude to arrive in Frankfurt with empty hands. We are creating instructions for many companies who are attending Creativeworld to show them how converting their instructions into StepAlongs will benefit their business and better help their customer, improving the completion success of product instructions, avoiding the mistake of abandoning costumers once they start using your product.
Nowadays, product tutorials are playing a large role in marketing art supplies, giving users ideas and inspiration of what they can create with those supplies. We believe that being able to access these instructions freely and easily is a key aspect of a well marketed product, and StepAlong has made this one of its priorities.
Scouting for the best instruction makers
One of the most exciting things about Creativeworld is the Creative Impulse Award, undoubtedly the most prestigious prize in the hobby and art supplies sector. In the spirit of the Creative Impulse award, we want to to give recognition to the best instruction makers we can find at Creative World and see if they can be named “Instructions of Legends” like LEGO, IKEA and Haynes. We are always considering what makes great instructions and product tutorials based on our experience and others expertise. Follow us on social media to be updated!
Recommended post: Turn your Instagram how-tos and tutorials into StepAlongs.
One response to “StepAlong at Creativeworld: Connect and Innovate”
[…] announcing our attendance at Creativeworld 2024, in Frankfurt, our team members have been exploring the product tutorials of several companies […]