One of the key requirements of the General Product Safety Regulation (GPSR) for companies selling online is that product instructions must be visible and accessible on online platforms before purchase. Additionally, these instructions must be available in the official language(s) of the market you are selling in.
While many companies provide product instructions, it’s not yet standard practice. StepAlong simplifies this process, enabling you to easily add instructions to your product pages in a variety of ways:
- Link to Online Instructions
- Embed Instructions
- Provide a PDF Download Option
Below, we’ll walk you through each method and highlight how StepAlong makes compliance easy.
1. Link to Online Instructions
Linking directly to your online instructions in the StepAlong Instruction Center, is the easiest way to instructions to your product pages, it is fully branded and hosted on your own domain. This keeps customers within your company environment while ensuring they can access instructions with a single click.
Benefits of Online Instructions:
- Custom Branding: Fully align with your company’s visual identity to build customer trust.
- Automatic Updates: Changes to the instructions in your StepAlong back office are reflected in real-time.
- Easy Navigation: Customers can access detailed, language-specific instructions without confusion.
- PDF if you need it: From your online instructions customers can choose to download a PDF version if they prefer to.
2. Embed Instructions
StepAlong makes it easy to embed your instructions directly onto your product pages with a self-contained piece of code. This ensures your customers can view the instructions without leaving the product page, on any device, and without needing to download additional apps or plugins.
Benefits of Embedded Instructions:
- Seamlessly integrate instructions into your product page layout.
- Works across all devices, ensuring a consistent experience.
- Keeps customers on your site for a streamlined shopping journey.
- As easy to adding a YouTube video.
- Support for both iframe & JavaScript (JS) implementations.
3. Provide a PDF Download Option
PDFs remain a popular way to distribute product instructions, and StepAlong-generated PDFs are designed to be clear, professional, and user-friendly.
Linking to the StepAlong PDF ensures you always provide access to the most up-to-date version and allows you to track the number of downloads for each language.
A quick note – although not generally used on product pages – with StepAlong you can also generate a QR code to your instructions for use in product packaging.
Automating Instruction Retrieval
Whichever method you choose, StepAlong can automate the retrieval of embed codes and links to make adding instructions to your product pages quick and easy. This streamlined process eliminates manual work and ensures consistent delivery across your site.
Why StepAlong?
By making your instructions accessible directly from your product pages, StepAlong helps you comply with the GPSR while enhancing the customer experience. Coupled with our AI-powered translations and our turnkey hosted Instruction Center, StepAlong provides a cost-effective, comprehensive solution for GPSR compliance.
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