With StepAlong, Time4Sleep modernized product info, removed update bottlenecks, and improved customer guidance with clear, searchable instructions.
About Time4Sleep
Time4Sleep is a UK based company, founded to offer stylish, high-quality bedroom products at competitive prices by eliminating intermediaries and sourcing directly from manufacturers. Most of their products require self-assembly on the part of the customer and Time4Sleep contacted StepAlong wanting to update their product instructions – bring them online and helping their customers assemble better.
Time4Sleep Challenges
1. Team and Time Constraints
A core part of Time4Sleep’s unique selling proposition is delivering high quality products at low prices by sourcing directly from manufacturers and selling online. To maintain this advantage, they needed a solution that could improve their product instructions without placing extra demands on their team or requiring additional resources.
2. Logistical Complexity of Product Updates
Changes from manufacturers — such as new parts, fewer components, or improved assembly methods — present ongoing challenges for furniture retailers. Updating instructions quickly and accurately was a critical need for Time4Sleep.
3. Improving the Customer Experience
Time4Sleep’s existing product instructions were PDF-only and relied solely on diagrams, without any supporting text. They wanted to enhance the customer experience by improving clarity and accessibility.
4. Enhancing Online Buyer Confidence
Beyond post-purchase support, Time4Sleep aimed to improve the buying experience itself. They needed instructions that would help prospective customers better understand the products before making a purchase decision.
How StepAlong Helped
Streamlined Onboarding
- The StepAlong team supported Time4Sleep’s onboarding by converting their existing PDF instructions into the StepAlong platform. A formal process was established where StepAlong handled the initial conversion, and Time4Sleep reviewed and approved the final version to ensure precision and quality.
- This was made possible thanks to StepAlong’s AI Image-to-Text technology, which automatically generates supporting text from assembly diagrams, making the creation of clear, helpful instructions faster and easier.
Easy Adaptation to Product Changes
With QR codes added to product packaging and instructions hosted online, Time4Sleep can now react to manufacturer updates quickly and without the logistical difficulties of updating printed materials.
A Better Assembly Experience
Moving beyond PDF-only, image-based instructions, StepAlong created multi-format product instructions, available both online and as downloadable PDFs, with clear supporting text, ensuring customers have the guidance they need.
Instructions Accessible to All
Using the StepAlong Instruction Center, Time4Sleep made all instructions easily accessible to customers both pre- and post-purchase, providing greater transparency and confidence for buyers.
The Results
By implementing StepAlong, Time4Sleep has:
- Modernized their customer-facing product information without disruption to internal teams.
- Eliminated logistical bottlenecks related to manufacturer-driven product changes.
- Enhanced the customer experience by offering multi-format, easy-to-follow instructions with clear supporting text.
Time4Sleep has built a comprehensive, searchable library of product instructions that significantly improves both the buying journey and after-sales support, all while maintaining an efficient, streamlined internal process.
Jonathan Warren, CEO of Time4Sleep, said:
“We were looking at ways to further enhance our customers’ experience and we wanted to improve and standardise our instruction format, whilst also making them more accessible through the use of QR codes. StepAlong enabled us to achieve this without placing an additional burden on our existing team.”
Check the StepAlong-powered Time4Sleep Instruction Center, and request a demo to see how StepAlong can transform your product instructions.