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Consumer Brands & Manufacturers: Why Doesn’t Client Services Own Your Product Manual?
If you want to stop the small but constant stream of low ratings and high support costs, give the people who talk to your customers the power to fix the instructions.
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The PDF Pirates & AI: Why You Need to Own Your Online Instructions
PDF manuals aggregator sites have been quietly intruding on your customers’ post-purchase experience, robbing your product instructions for their benefit.
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Your Downloadable Instruction PDFs Are Hurting Your Business
Most brands post PDFs of product instructions online, mistaking it for digitalization. True digitalization is content-first, not format-first.
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How You Are Losing Revenue to Bad Instructions
We’ve just completed the StepAlong ROI Calculator to help companies understand the savings they can achieve by using StepAlong to create, publish, and maintain their product instructions. Most companies stick with outdated processes, so their instructions are inevitably sub-par, (we go into this in more detail in our post Challenges of Instruction Creation and How…
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Fix Your Broken Instruction Creation Process with StepAlong
Three of the biggest challenges in instruction creation and show how StepAlong transforms them.
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The IKEA Effect Updated: Better Flatpack Assembly Instructions with Text
Combining images and text in flatpack assembly instructions not only improves understanding but helps to ensure customer success and regulatory compliance.
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Introducing the Product Instructions Action Plan
StepAlong’s Product Instruction Action Plan is a 14-point checklist designed to evaluate key areas of GPSR compliance and User Experience.
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In an Online Economy, you need Online Instructions
Discover why many companies fall short with outdated product instructions and how transitioning to online instructions can enhance user experience.
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GPSR Compliance: Adding instructions to your product pages
By making your instructions accessible directly from your product pages, StepAlong helps you comply with the GPSR while enhancing the customer experience.
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The GPSR Is Here: Is Your Product Ready?
For D2C brands and marketplaces, it’s critical to ensure your business and products are GPSR-compliant.