Our blog

  • How You Are Losing Revenue to Bad Instructions

    We’ve just completed the StepAlong ROI Calculator to help companies understand the savings they can achieve by using StepAlong to create, publish, and maintain their product instructions. Most companies stick with outdated processes, so their instructions are inevitably sub-par, (we go into this in more detail in our post Challenges of Instruction Creation and How…

    Tim Towle Avatar
  • Fix Your Broken Instruction Creation Process with StepAlong

    Technology has always helped businesses work better by increasing efficiency, reducing complexity, and cutting costs. And it has almost always improved the customer experience by making purchases easier, decisions more reliable, and services more transparent. The fax replaced the letter. Email replaced the fax. E-commerce replaced the catalog. Online booking replaced call centers. Each advanced…

    Tim Towle Avatar
  • In E-Commerce, Good Instructions Are More Important Than Ever

    As e-commerce become the dominant sales channel it expands markets and creates opportunity, but it also shines a light on product instructions like never before.

    Tim Towle Avatar
  • StepAlong at Spoga Gafa 2025

    International distribution, e-commerce, new regulations like the GPSR, and the rise of AI-driven customer service mean that your one-and-done PDF approach to instructions is becoming a liability. We’ll be at Spoga+Gafa to share how StepAlong helps companies—big and small—tackle today’s instruction challenges in a cost-effective way: We’ll also be previewing how we are using AI…

    Tim Towle Avatar
  • AI Powered PDF to StepAlong Conversion, Accessibility Upgrades and Removing Instruction Bottlenecks

    Instantly create digital instructions from your old PDFs using AI, enhanced accessibility of our generated PDFs and less instruction bottlenecks.

    Sergi Sánchez Mancha Avatar
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