Tim Towle
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The PDF Pirates & AI: Why You Need to Own Your Online Instructions
PDF manuals aggregator sites have been quietly intruding on your customers’ post-purchase experience, robbing your product instructions for their benefit.
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Your Downloadable Instruction PDFs Are Hurting Your Business
Most brands post PDFs of product instructions online, mistaking it for digitalization. True digitalization is content-first, not format-first.
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Announcing StepAlong Box Ready Instructions for All In-Box Documentation
Beyond creating, translating and publishing instructions online, you can now also produce print-ready in-box documentation directly from StepAlong.
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How You Are Losing Revenue to Bad Instructions
We’ve just completed the StepAlong ROI Calculator to help companies understand the savings they can achieve by using StepAlong to create, publish, and maintain their product instructions. Most companies stick with outdated processes, so their instructions are inevitably sub-par, (we go into this in more detail in our post Challenges of Instruction Creation and How…
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Fix Your Broken Instruction Creation Process with StepAlong
Three of the biggest challenges in instruction creation and show how StepAlong transforms them.
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In E-Commerce, Good Instructions Are More Important Than Ever
As e-commerce become the dominant sales channel it expands markets and creates opportunity, but it also shines a light on product instructions like never before.
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StepAlong at Spoga Gafa 2025
International distribution, e-commerce, new regulations like the GPSR, and the rise of AI-driven customer service mean that your one-and-done PDF approach to instructions is becoming a liability. We’ll be at Spoga+Gafa to share how StepAlong helps companies—big and small—tackle today’s instruction challenges in a cost-effective way: We’ll also be previewing how we are using AI…
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Product Instructions are a Business Critical Process
Product instructions are shifting from an afterthought to a business-critical function, key to customer experience, retention, and brand trust.
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Introducing the Product Instructions Action Plan
StepAlong’s Product Instruction Action Plan is a 14-point checklist designed to evaluate key areas of GPSR compliance and User Experience.
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In an Online Economy, you need Online Instructions
Discover why many companies fall short with outdated product instructions and how transitioning to online instructions can enhance user experience.