StepAlong at the E-Show: increase the confidence of shoppers

Eliot Primault Avatar

StepAlong will attend E-Show Barcelona on the 13th and 14th of May. As a company based in the city, the E-Show is a stop that can’t be missed, being one of the most relevant show in the areas of eCommerce, Digital Marketing, Big Data & AI.

It’s a great occasion to showcase our new AI powered product instructions tool. StepAlong is the smart way to add instructions to to your product page, increasing customer confidence in what they are buying.  We look forward to some great conversations about  conversions and customer experience!

About the E-Show

For this 41st edition of the show, much is to be expected. One of the most interesting aspects of the fair is that it is divided into four sub-fairs that happen at the same time including the E-Show, Technology for Marketing (TFM), FBAshow, and Big Data & AI.

E-Show conference

We look forward to insight from prestigious keynote speakers from Nestlé, Incapto, Freshly Cosmetics, Novo Nordisk, and participate in debates, discussing strategies, tools and success stories. With about 8000 visitors, the profiles can vary from executives, to directors of departments in data analysis to sales & marketing.

Our particular interest are the B2C companies who have yet to find the perfect solution to improve the last step of the customer journey, and need better product instructions to stand out and increase conversion rates.

StepAlong for eCommerce

StepAlong for eCommerce helps you turn browsers into buyers by increasing customer confidence. By showing engaging product tutorials directly on your product page, StepAlong gives shoppers clear guidance without the hassle of PDF downloads or distracting YouTube videos. StepAlong Helps eCommerce companies to prioritise the often-overlooked step of product setup and usage, increasing conversion, reducing returns and enhancing the overall customer experience.

StepAlong examples on Shopify online stores.

Whether you’re creating tutorials from scratch or repurposing existing content, StepAlong simplifies the process, offering a structured approach to produce clear, effective product tutorials. With StepAlong, you can guide your customers through the purchasing journey, from initial browsing to product setup, all while saving time for your product and marketing team.

E-Show keynote speakers

We look forward to some days of networking and discussion about how better product instructions and tutorials can help eCommerce. StepAlong has evolved in many ways since our last appearance to the show, and we can’t wait to showcase all of our new features.

Recommended post: The Top Tools for your Product Instructions.

Learn more.

Latest Case Studies

Monster Group Logo

Monster Group is using StepAlong to streamline instruction management, reduce costs, and expand markets while maintaining clear, up-to-date customer guidance.

Monster Group & StepAlong

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With StepAlong, Hardicraft created a secure, multilingual online instruction platform for their kits, cutting costs and enabling market expansion with minimal friction.

Hardicraft & StepAlong

StepAlong enabled Time4Sleep to modernize product information, eliminate update bottlenecks, and enhance customer experience with clear, searchable instructions.

Time4Sleep & StepAlong

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