What is Mounting Dream Doing Right? In the third of our series on Instructions of Legend, we look at a much more contemporary company and one that wouldn’t spring to mind, but who nevertheless are doing fantastic work with their instructions and getting results for millions of people.
Mounting Dream is a company from California who have been dedicated to creating mounts for electrical equipment for 29 years. They are now owned by a Xinadda, a Chinese Steel manufacturer and continue to be the top selling TV Mounts on Amazon, and part of that success has been because of their fantastic installation instructions and dedication to help their customer get the mount and TV on the wall.
Mounting a large, flat-screen TV on a wall is not a straightforward task:
- You have to hang a large weight from a wall, anywhere between 5-40 kilos (10-80 pounds)
- The thing you’re hanging from the wall is in the high hundreds if not thousands of dollars
- You don’t know the characteristics of the wall
- You have to get electricity and connection cables to it
- The mount has to be positioned very specifically on the wall you want it
In spite of these challenges, Mounting Dream products consistently get rave reviews and high ratings on Amazon. This TV Wall mount has nearly 60 thousand ratings, 1,000 questions asked (and answered) and a 4.6 out of 5 rating for ease of installation – 92% of customers were positive about their experience.
92%!! We took a closer look to see what they were doing so right.
Information, information, information
Both on Amazon and their website, Mounting Dream make sure they show the potential customer how the mount and TV get onto the wall, showing installation videos and images on each product page.
On MountingDream.com, on every product page, a support email address and telephone number is listed and a link to the PDF of the installation instructions. On Amazon, as well as linking to the installation instructions, they have the benefit of all the reviews and the customer’s Q & A, allowing customers to get answers to their specific problems. Customers who have succeeded in mounting their TV are keen to help out others.
Their blog is a model of discipline and focus: Here are all the issues of installing your own TV mount considered, and no other fluff. It’s even called How To Install just to make sure you are clear on that.
Clear Instructions
Their installation instructions are clearly written with fantastic illustrations. Before you start, the Mounting Dream installation instructions make sure you have understood the key points about the installation: how much weight it can hold, where it can be mounted, where it can’t be mounted.
At this point, even though the customer has paid their money, it’s better for everybody for the product to be returned if it’s not right, because the negatives of it not being right are very negative, whoever is at fault.
The instructions have great, clear images that are large and have the appropriate zooms. Parts are numbered clearly.
There are clearly marked decision branches and various times they take the time to tell you what not to do, as well as what to do.
Helping as much as they can
Mounting Dream products include a mounting template, which takes away one of the tasks that customers can easily get wrong. Stick the template paper on the wall (making sure it is level!) and mark where you need to drill.
Think about what can go wrong and be ready
Mounting Dream have done a lot to help get your TV on the wall but they have also not left it to chance, making a troubleshooting guide separate from the instructions. It gives confidence.
Enlist the army of professionals and how-toers on the internet
On the web, YouTube, Instagram and TikTok there is no shortage of Mounting Dream install videos, reviews and brags from professional installers, howtoers and customers. Mounting Dream give regular shout outs from their Instagram to people who post their results.
Even though the mounts are made for the end-customer to put up themselves, they are used by many professionals and Mounting Dream make sure they acknowledge them and their work.
Mounting Dream have made the installation of their product – a clear obstacle to getting the consumer to buy – not only one of the things that differentiate them in the market but also one of the key pillars of how they market their product. At every opportunity they show you how they support you in installing the product, the foundation of which their amazing installation instructions that are clean and disciplined.
Mounting Dream should be elevated to the level of instructions of legend because of how they work to tirelessly enable the customer to achieve something that has serious repercussions if done incorrectly, while it may be too soon to understand if they have a lasting cultural impact as Lego and IKEA have, judging by the sheer numbers of positive reviews on Amazon we feel that they are certainly on their way.
